Get hands-on, simulated experience of how you can use social media tools and techniques to deal with a crisis scenario
The Social Simulator is a hands-on, private environment to practice using the language, tools and norms of the social web for social media PR and crisis response.
Isn’t this is rather poor taste?
Used as part of a workshop or crisis management exercise, it aims to help teams:
- Write for the web effectively, translating conventional marketing materials into web-friendly blog copy
- Choose and use appropriate multimedia such as images and video to support a news package
- Analyse online influencers and craft a pitch as part of blogger outreach
- Set up a basic social media dashboard to follow online mentions
- Decide how best to deal with critical social media comments and respond to hostile campaigns
- Measure and report on the effectiveness of your activity
The Social Simulator combines a facilitated scenario with a pioneering software platform incorporating blogs, social network status updates and forums. It’s designed for groups of up to 20 at a time, and can take place on-site or potentially as a virtual exercise for decentralised teams.
Download: Social Simulator Overview [PDF, 900kb]
For more details, get in touch.
The Social Simulator
How would you deal with a social media crisis?
