Typically, there’s at least a five-fold increase in the use of social media to question, discuss and comment during the first 24 hours of an emergency or PR crisis.
Journalists scour Twitter for sources and contribute live reporting from the scene. Concerned relatives and staff will post questions on your Facebook page. Volunteers will be mapping events and updating Wikipedia pages. Pictures and films will be on YouTube and Flickr before they make the news bulletins.
The basic communication challenge remains the same: when a crisis happens, people turn to the emergency services and trusted organisations for timely, accurate and consistent information.
Is your team ready for the challenge?
Features & Specs
Adapt your Crisis Management Plan for social mediaUse the Simulator as part of crisis management exercise to see how the teams cope with social media inputs. Analyse the profile of the team’s response in a follow-up debrief.
Practice behind closed doorsRun a full-blown crisis exercise on a private server, behind industrial-strength security. Built-in private messaging and URL shorteners, to keep the exercise private.
Craft messages for instant crisis communicationsPush teams to adapt messages for multiple social media in realtime, including lifelike interactive simulations of Twitter, Facebook and your own website. Handle hostile boycott campaigns and hashtags.
Clear your linesTest your internal and stakeholder communications, incorporating social media profiles for journalists and key exteral contacts. Push your teams to pick up and route enquiries to the right place, whether they’re customers, journalists or staff.
Stress-test customer service teamsSee how your existing social media management policies fare in a full-blown crisis. Clear your lines of communication between press, PR and digital teams, to ensure statements with the right tone and style can be delivered quickly.
Respond to realistic media stimulusEnsure teams across multiple locations access breaking news reports simultaneously, with the realistic look and feel of global media organisations. Handle fast changing news reports which adapt in realtime to reflect the social media discussion around the crisis.